Buy.SC
eXTReMe Tracker
 Location:  Home » Books » Why We Buy: The Science Of Shopping    
Categories
Apparel
Automotive
Baby
Beauty
Books
Computers
DVD
Electronics
Gourmet Food
Grocery
Health
Home & Garden
Industrial & Science
Jewelry
Kindle Store
Kitchen
Magazines
MP3 Downloads
Music
Office Products
Outdoor Living
Pet Supplies
Photo Camera
Software
Sporting Goods
Tools and Hardware
Toys
Unbox
Video Games
VHS
Watches
Wireless
Subcategories
Psychology & Counseling
Adolescent Psychology
Applied Psychology
Child Psychology
Counseling
Creativity & Genius
Developmental Psychology
Evolutionary Psychology
Experimental Psychology
Forensic Psychology
History
Medicine & Psychology
Mental Illness
Neuropsychology
Occupational & Organizational
Pathologies
Personality
Physiological Aspects
Psychiatry
Psychoanalysis
Psychopharmacology
Psychotherapy, TA & NLP
Reference
Research
Sexuality
Social Psychology & Interactions
Testing & Measurement
Related Categories
• Consumer Behavior
Marketing & Sales
Business & Money
Subjects
Books
• Research
Marketing
Marketing & Sales
Business & Money
Subjects
• Psychology & Counseling
Health, Fitness & Dieting
Subjects
Books
• Cultural
Anthropology
Politics & Social Sciences
Subjects
Books


Why We Buy: The Science Of Shopping

Why We Buy: The Science Of Shopping

Other Views:
Author: Paco Underhill
Brand: Brand: Simon n Schuster
Category: Book

List Price: $15.00
Buy New: $8.90
as of 11/19/2018 18:52 EST details
You Save: $6.10 (41%)

In Stock


New (23) Used (195) Collectible (3) from $0.25

Seller: blueberryhills
Sales Rank: 445,106

Languages: English (Published), English (Original Language), English (Unknown)
Media: Paperback
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 5.8 x 0.8 x 8.8

MPN: new-20170302-c0072308
ISBN: 0684849143
EAN: 9780684849140
ASIN: 0684849143

Publication Date: June 2, 2000
Availability: Usually ships in 1-2 business days

Features:
  • Used Book in Good Condition

Also Available In:

  • Paperback - Prospettive dell'Urbano. Dieci scultori per le periferie di Siena.
  • Library Binding - Why We Buy: The Science of Shopping
  • Audio CD - Why We Buy
  • Paperback - Why We Buy: The Science Of Shopping by Paco Underhill (2000-06-02)
  • Audible Audiobook - Why We Buy
  • Paperback - Why We Buy: The Science of Shopping
  • Hardcover - Why We Buy
  • Audio CD - Why We Buy: The Science of Shopping
  • Paperback - Costruzione iraniana e islam.
  • Paperback - Why We Buy: The Science of Shopping of Upd Rev on 30 December 2008
  • Hardcover - Why We Buy: The Science of Shopping by Paco Underhill (1999-06-10)
  • Audio CD - Why We Buy: The Science of Shopping
  • Paperback - Why We Buy: The Science of Shopping
  • Hardcover - [(Why We Buy: The Science of Shopping )] [Author: Paco Underhill] [Dec-2008]
  • Paperback - Why We Buy: The Science of Shopping -- 2008 publication
  • Paperback - Why we Buy
  • Hardcover - Why We Buy: The Science Of Shopping
  • Unknown Binding - Why We Buy : The Science Of Shopping

Accessories:


Similar Items:


Editorial Reviews:

Product Description
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

  • How a well-placed shopping basket can turn a small purchase into a significant sale

  • What the "butt-brush factor" is and how it can make sales plummet

  • How working women have altered the way supermarkets are designed

  • How the "boomerang effect" makes product placement ever more challenging

  • What kinds of signage and packaging turn browsers into buyers

For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.





BUY
 Shopping Center

Home | Gift Ideas | Customer Service | FAQ | Privacy Policy | Secure Shopping | Credit Card Security | Returns Policy | Shipping Rates & Policies Contact Us | About Us
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
An Amazon Association Site.

BUY.sc. All rights reserved.